KNOWLEDGE
IS POWER
WE HELP FAMILIES AROUND A MEDICAL DIAGNOSIS BY CREATING EMPATHETIC, EMPOWERING, NARRATIVE-LED RESOURCES.
Hi, we’re KIP! We help all kinds of clinical teams and others supporting children and families with health challenges to create supportive, emotionally sensitive and highly visual resources.
Through bold, tailored, positive narratives we are able to make sure that key information is clearly received and that families are more likely to feel understood and empowered in a moment when they need it most.
BECAUSE KNOWLEDGE IS POWER
Receiving a medical diagnosis - especially a chronic one - can suck. Hard. Often it’s a moment when a family discovers that their lives are about take a very different path to the one they had expected or hoped for. Mental health challenges are sadly a common side effect.
But that’s life. We get it. We’ve been there.
It’s an emotional time, and straight-talking factsheets can feel cold and not really up to the task. Coping with a challenging time is much easier if you feel robust and resilient, not deflated and disorientated.
WHO IS KIP FOR?
We work with clinical, psychological, and charity teams to make awesome, tailored resources that clearly articulate the key information you need to convey, whilst being highly sensitive to the emotional state the family is in – supporting and signposting them through the next chapter of their life in a way that makes them feel as positive as possible.
SO WHAT DO YOU MAKE?
We can make both keepable printed resources, and digital ones, striking a beautiful balance of emotional narrative and clinical information in a themed format the whole family feel they can keep revisiting over time.
NO MORE ‘DEFLATION BY FACTSHEET’!
Just like ‘Death by PowerPoint’, ‘Deflation by Factsheet’ is a real problem! Dry medical factsheets can leave readers feeling drained, depressed, lonely, and numb.
Our mission is to make sure that no child or family suffers any more pain, confusion, shame or depression in the period following a diagnosis than they have to. By creating books and resources with heart we want to make sure families feel ready to take on the road ahead.
WHY US?
WHO WE ARE
KIP is the brainchild of Greg Whitehead and Matt Cook, lifelong creatives, and dads with personal experience of lifechanging childhood diagnostic journeys.
We’ve worked with clinical, psychological and research teams in the NHS, universities, charities and businesses. Every story we create draws on the medical experiences that have shaped our lives, both the painful and
the positive.
THIS IS GREG
With over 25 years of experience, Greg has worked across a wide range of creative disciplines from print materials and corporate identity to digital marketing and web design. A lifelong doodler and creative thinker, he brings passion, craft and humour to every project.
Greg’s portfolio includes work for major brands and institutions, including Aldi, Manchester United, Co-op, Cheshire East Council, Bolton Council, the University of Oxford, Alder Hey Children’s NHS Foundation Trust, and Royal Manchester Children’s Hospital, to name just
a few.
His personal connection to PUV and the Mitrofanoff procedure through his son, Elliott, has deepened his understanding of how important it is to create impactful, engaging materials for children and their families. This knowledge drives his commitment to work that informs, supports, and inspires.
AND THIS IS MATT
After graduating in Psychology from the University of Manchester, Matt began his career as a freelance writer. He now has two decades of experience creating narrative-led, tonally sensitive messaging and stories for a wide range of clients. Brands he has worked on include the Alder Hey Children’s NHS Foundation Trust, the University of Manchester, the University of Bath, BBC, Amend, Jeans 4 Genes, Endomag, the Fleming Initiative, Imperial College London, and Barts Bone and Joint Health.
His novel LIFE ON OTHER PLANETS (Lendal Press) was published in 2021, and he has had short stories published in numerous publications and competitions.
His family connection to Tourette’s has taught him a lot about the importance of shaping a diagnostic experience that builds both knowledge and resilience.